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Level 1: Business Formals (Power Dressing / C-Suite)

Purpose: Builds Authority, Creates Impact & Trust.
Personal Branding Angle:  This is your “leadership uniform”. Use it to signal: I’m in control. I make decisions. You can rely on me.

Indian Wear Options

• Solid silk or crisp cotton sarees (minimal borders)
• Structured sarees with tailored blouses
• Well-fitted kurtis with straight trousers + blazer
• Long jackets or Nehru jackets over kurta sets

Western Wear Options

• Tailored pantsuits (matching blazer + trousers)
• Formal sheath or pencil dresses (knee-length or below)
• Crisp button-down shirt + tailored trousers + blazer
• Blazer over solid blouse + trousers

Recommended Colours

• Navy, Charcoal, Black, Ivory
• Deep jewel tones: Emerald, Burgundy, Royal Blue

 Footwear

• Closed-toe heels or block heels
• Polished flats (if heels aren't comfortable)

Where & For Whom?

• CXOs, VPs, Senior Managers
• Client negotiations, boardrooms
• Media appearances, keynote speeches
• Professional headshots for leadership roles

Level 2: Business Casuals

Purpose: Being Professional and approachable.
Personal Branding Angle: Confidence without intimidation. Perfect balance of authority and warmth.

Indian Wear Options

• Linen or soft printed sarees (elegant, not flashy)
• A-line or straight kurtis + cigarette pants
• Kurtis with light blazers or jackets
• Solid kurta sets in luxurious fabrics

Western Wear Options

• Solid or subtle print shirts + ankle length trousers
• Blouses + structured pants
• Midi or sheath dresses (with sleeves or blazer)
• Knitted tops with light layers

Suggested Colours

• Soft blues, maroon, wine
• Earthy pastels (beige, olive, dusty rose)
• Teal, muted mustard

Footwear

• Mules, loafers, block heels, ballet flats

Where & For Whom?

• Mid-level managers, team leads
• Internal presentations, training sessions
• Everyday office wear in formal environments

Level 3: Smart Casuals

Purpose: Stylish, modern, relaxed - but still very polished.
Personal Branding Angle: This style shows creativity and adaptability. Great for modern workplaces and roles that require fresh ideas.

Indian Wear Options

• Printed / asymmetrical kurtas + jeans
• Indo-western fusion sets
• Cotton sarees with trendy blouses
• Long shrug or jacket over kurti/tee

Western Wear Options

• Tops + culottes/chinos
• Slim-fit jeans (dark wash) + blouse/shirt
• Layered pieces (shrugs, cardigans, long jackets)
• Patterned shirts, peplum tops

Colours

• Pastels, warm hues, colour-blocking
• Stylish prints (stripes, geometrics, florals)

Footwear

• Stylish sandals, wedges, loafers

Where & For Whom?

• Creative teams, marketing, design, tech
• Client lunches, informal meetings
• Casual Fridays in corporate settings

Level 4: Work-Appropriate Casuals (Start-ups / Remote Work / Relaxed Dress Codes)

Purpose: Comfort-first, but still emphasising on neatness and being presentable.
Personal Branding Angle: Even in relaxed settings or Zoom calls, how you show up visually still builds or breaks trust & credibility

Indian Wear Options

• Cotton kurtis + leggings or palazzos
• Co-ord kurta sets
• Relaxed-fit kurtas

Western Wear Options

• Smart T-shirts (solid or minimal prints)
• Soft blouses or relaxed shirts
• Stretchable trousers, jeggings, or dark jeans
• Casual dresses (knee-length, minimal prints)

Colours

• Soft neutrals (beige, blush, grey)
• Muted pastels
• Pop of colour through accessories

Footwear

• Clean sneakers
• Comfortable flats
• Slip-ons

Where & For Whom?

• Startups, remote work, WFH
• Brainstorming sessions, creative roles
• Casual company cultures (tech, media, agencies)

BONUS TIPS: Comfort Dressing 

Comfort doesn’t mean careless. Here’s how you can stay relaxed and  yet be professional:

• Choose breathable fabrics: cotton, linen, modal, crepe
• Stretchable waistbands or trousers
• Low-maintenance sarees (linen, georgette, blends)
• Flowy tops with structure at neckline or sleeves
• Layering for AC/temperature control
• Cushioned flats or block heels over pointy stilettos

Understanding Basic Colour Psychology while working on your Personal Branding

 Tip: Try and Build a signature colour palette for yourself - it makes your personal brand more memorable

Accessorising & Grooming --> Small details, big impact

• Minimal/minimalistic jewellery = elegant and distraction-free
• Structured handbag = instant professionalism
• Groomed hair = 50% of polish
• Nails, watch, light makeup = is the finishing touch

These not just matter a lot in photographs but in video calls too.

Remember to build a Versatile Wardrobe (i.e. Mix Levels!)

You don’t need 50 outfits—you need smart pieces that mix easily.

You can Invest in:

• 2 well-fitted trousers (black + beige/navy)
• 1-2 blazers (neutral + signature colour)
• Neutral skirts or culottes
• High-quality kurtis (solid + printed)
• A power saree and an easy-care saree
• Comfortable yet stylish footwear
• Good innerwear (absolutely essential!)

NOTE: Keep 1–2 “Power Outfits” ready for important days.

Final Thoughts: Dressing is Not Vanity—It’s Strategy.

Every outfit is a message.
Every colour, cut, fabric, and accessory contributes to your personal branding/image.

You don’t have to follow fashion trends.
You just need to dress with intention.

Wear what expresses your competence, confidence, and individuality—at the right level, in the right place.

Because when your outfit works for you…
You walk differently. You speak differently. You own the room.