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Sunday, 21 January 2018 06:07

Getting Started With Beautiful Product Photography

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The perceived value of your products is directly impacted by the quality of your product's photographs

If there’s one thing that’s true when it comes to e-commerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And a big part of having an attractive website these days also means having high-quality, beautiful product photographs.


Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all.

This is particularly true if you’re also distributing your products where they are displayed alongside those of your competitors like on Flipkart / Amazon.

 

What You Need To Get Started

  1. A Camera
    • While Shooting on a DSLR & a fancy f1.4 lens is awesome, most of the time its not needed. There are some awesome Point & Shoot cameras and Phones that do the job if you are going to use the photographs on online market places.
  2. A Tripod
    • Never underestimate the need of a good tripod.
    • A good tripod can eliminate shake and help you get sharp images.
    • If you do not have sufficient light, it allows you to use longer exposures without blur.
  3. Background(s)
    • White is the most common, though for some products a contrasting colour makes your product stand out. If you are selling on your own custom website a contrasting background can also make your website stand out from the crowd.
    • Light tents can be an excellent thing to buy if you want even soft lighting.
    • An acrylic sheet can be a good buy as it can be easily cleaned and prevents cloth / surfaces from getting soiled.
    • If white / transparency is what you want as a background, make sure to avoid all off-white colours.
  4. Reflectors
    • When using light from a window /working with a single light source one side may be too dark / too bright
    • You can have control over the shadows by using a reflector.
    • Simplest and cheapest of reflectors can be a piece of thick cloth or paper. 
    • Note: Black removes light and can be used to block of excess light
  5. A Table / Working Surface
    • It is generally not advisable to work at floor height, use a table or an elevated surface
    • Light Tents or a table for photography is a good investment
  6. A Right place to work
    • Depending on your needs and facilities available on hand you can choose between
      • A place with lots of natural light
      • A darker room where you can control all available light
    • Whatever may be your choice, select a place with less wind, away from distractions ample space to unpack products shoot and pack them back. Yes, you can have shoots without ruining your products.
  7. Small Items
    • Clips, pins, tape, glue etc : you name it , you stock it. Though these items are least expensive and easily available you never know when you when need it during a shoot.

General Tips for Shooting

  1. Set your White balance right
    • Approx 5.5k for natural light / flashes / strobes
    • For LED / Fluorescent / Incandescent bulbs - shoot in RAW as this generally allows you to correct WB after shooting
    • Take a test shot of a 50% gray card or keep it in a corner of your frame (while photographing), this can come really handy while fixing white balance
    • Do not mix different light sources of different white balance
  2. Set your camera to use sRGB
    • This is the default colour profile used across the web (a default fallback if no colour profile is mentioned)
    • This will give you an idea of how the end result will look during each stage of your workflow
  3. As a thumb rule
    • Use the lowest ISO setting
    • Keep a fast shutter to avoid blur / use a tripod if that is not possible
Read 580 times Last modified on Wednesday, 11 April 2018 06:33